
If you thought Kirby Smart only fired up college kids in shoulder pads, think again—because now he’s got baseball mascots ready to run through brick walls. Yes, we’re talking about that Kirby Smart, head coach of the Georgia Bulldogs, master motivator, and now unofficial hype man for the Atlanta Braves.
Braves Bring In Kirby Smart For Promos

Picture this: Truist Park, nestled in the heart of the always-buzzing Battery Atlanta. It’s more than just a stadium. It’s part shopping haven, part food lover’s paradise, and part sports culture epicenter.
And who pops up in a recent Braves social media video? None other than Coach Smart himself, standing toe-to-toe with “Blooper,” the Braves’ mischievous mascot. What happens next? A full-throttle pregame speech that sounds like it was ripped straight from a locker room before a national title game.
“Eat” Means Everything at The Battery

Smart’s iconic “I want you to EAT” speech, originally meant to fire up the Dawgs, takes on a hilarious new meaning in this playful clip. Instead of metaphorical dominance on the field, the vibe here is more “let’s destroy some loaded nachos at The Battery before first pitch.” It’s cheeky, clever, and the kind of crossover content that makes fans of all sports say, “Okay, that’s pretty awesome.”
But make no mistake—this wasn’t just a cute promo. Kirby Smart isn’t new to the Braves scene. He’s been spotted enjoying the game-day atmosphere at The Battery with his family more than a few times, blending right in with the sea of fans soaking up the energy. And with his larger-than-life persona and unwavering support, he’s bringing some serious Dawg Nation energy into Braves Country.
Georgia’s Coach, Atlanta’s Vibe

When the most powerful voice in Georgia college football gives your ballpark a shoutout—literally and figuratively—you’re doing something right. Expect more foot traffic, fan engagement, and pregame speeches with mascots that leave everyone laughing (and maybe a little pumped up).
And while Smart’s enjoying a breather from football, don’t think the Bulldogs are taking it easy for a second. With eyes locked on another College Football Playoff run and a showdown with Marshall on deck, the red and black machine is revving up.
Until then? Don’t be surprised if Kirby drops a few more motivational gems around The Battery.