The Atlanta Braves are stepping into uncharted territory, and they are doing it with unmistakable confidence. Beginning with the 2026 season, the organization will launch BravesVision, a fully owned and operated multimedia platform that will serve as the franchise’s official local television home. This bold move places production, sales, marketing, and distribution of Braves telecasts squarely under the team’s direct control across its expansive six-state territory.
Braves Taking Back the Broadcast
For decades, baseball broadcasting has often relied on outside networks and third-party agreements, creating layers between the team and its audience. BravesVision dismantles that barrier. As Braves President and CEO Derek Schiller emphasized, this initiative restores what he described as the “most vital link” to the fanbase: the television broadcast itself. Generations of fans once watched Braves baseball on networks tied closely to the organization. Now, that connection returns in a modernized, digitally enhanced form, where the franchise itself dictates presentation, pacing, and storytelling.
BravesVision will produce more than 140 regular-season games in 2026, accompanied by extensive pre-game and post-game programming. The scale signals a comprehensive media operation rather than a simple broadcast arrangement. Every element, from camera work and commentary to sponsorship strategy and digital integration, will flow through the Braves’ own infrastructure, offering greater flexibility and tighter alignment between the club’s on-field performance and its off-field narrative.
Multiple Platforms, Zero Blackouts
Accessibility stands at the center of this rollout. Fans across the Braves’ six-state territory will have multiple viewing options without blackouts, addressing one of the most persistent frustrations in modern sports broadcasting. Through a direct-to-distributor model, BravesVision will partner with cable, satellite, and streaming providers, with channel placements to be announced as agreements are finalized.
On the streaming front, BravesVision will integrate with Major League Baseball’s digital ecosystem through Braves.TV. Subscribers will be able to watch all non-national exclusive regular-season games without blackout restrictions. For fans wanting even broader access, an out-of-market package will allow them to follow every MLB team, positioning the Braves.TV as both a local hub and a gateway to the entire league.
Over-the-air broadcasts remain a crucial piece of the strategy. For the second consecutive season, the Braves will partner with Gray Media to simulcast select games free across Atlanta and the Southeast, ensuring traditional broadcast access remains intact alongside digital expansion.
Expanding the Braves Multimedia Empire
BravesVision does not exist in isolation; it strengthens an already formidable media footprint. The organization boasts the largest radio affiliate network in Major League Baseball, produces high-impact short-form video content, and maintains more than eight million followers across social platforms. This new venture enhances that ecosystem, allowing for synchronized storytelling across television, streaming, radio, and digital channels.
Gray Media will further expand its partnership by broadcasting 15 Spring Training games across 26 Southeast markets in 2026. All Spring Training games will stream live for free on Braves.TV, accessible through a simple account registration, broadens preseason access like never before.
Nationally televised games will still air on MLB’s exclusive partners, FOX/FS1, ESPN, TBS, NBC/Peacock, and Apple TV+, but BravesVision signals a decisive shift in local control. The Braves are not merely launching a channel. They are redefining how a franchise manages its media destiny, bringing the camera, commentary, and connection directly under the team’s banner.
