
The Atlanta Braves have earned top honors again in Major League Baseball’s 2024 Voice of the Consumer (VOC) Program, where fans themselves rate the league’s ballparks across multiple categories.
The Braves took first place for Overall Guest Experience, Concessions, and Non-Game Entertainment, showing that the organization has a solid grasp of what it takes to make a game at Truist Park memorable.
For instance, Non-Game Entertainment covers much more than just what’s happening on the field. Fans appreciate the variety of activities on offer—there’s always something to keep them engaged, whether pregame shows, music, or interactive games for kids.
Everyone finds something that adds to the atmosphere, from families with young children to longtime fans. The Braves have delivered a complete experience that keeps fans invested in more than just the action on the diamond.
Concessions also stand out, with fans ranking the Braves first in customer service, cleanliness, and value categories. This goes beyond just food selection; it’s about a well-rounded experience where every detail is considered.
The team’s Senior Vice President of Operations, Hannah Basinger, acknowledged the hard work that goes into crafting a fan-friendly environment that’s clean, efficient, and welcoming at Truist Park. It’s clear they’ve made concessions a priority, ensuring fans can enjoy their game-day food without the typical hassles of long lines or limited options.
The Braves also ranked well in other key areas like parking and seat views. For fans, the experience of getting to the game, finding a place to park, and actually enjoying their view of the field plays a big part in overall satisfaction. Small details like these show the Braves’ commitment to a well-rounded approach to the fan experience, aiming to make every step of the visit smooth and enjoyable.
This season, the Braves attracted over three million fans for the third consecutive year, a rare achievement they’ve only reached once before, from 1997 to 2000. The fan base is growing and becoming more diverse, with YouGov data showing a 17% increase in African American fans and a 12% rise in Hispanic fans year-over-year.
Braves President and CEO Derek Schiller has clarified that the team will focus on building a fan experience that welcomes everyone, underscoring their commitment to inclusivity and innovation.
From the field to the stands, the Braves have created a game-day experience that keeps fans coming back. Whether it’s the food, the entertainment, or just the simple convenience of getting to and from the game, the Braves have honed in on what matters to fans. And judging by the turnout and ratings, they’ve hit the mark.